Online Digital Social Media Marketing & Sales For Beginners

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Online Digital Social Media Marketing & Sales For Beginners
Learn how to market and sell online by understanding the buyer journey and how you can use that to master marketing.

4.3 (37 ratings)
5,708 students enrolled
Created by Mark Timberlake

 English

What you'll learn

• In this course you will learn how online marketing works.
• You will learn about the buyers journey.
• You will learn how the buyer thinks.
• You will learn how to sell to the buyer.

Requirements

• Access to the internet is required.
• You must be willing to finish the course to get the true benefit from it.

Description

• Online Digital Social Media Marketing & Sales For Beginners
• Do you want to learn how to master online marketing?
• Are you completely new to this subject?
• Do you want to understand the core concepts that will enable you to succeed in online marketing and sales?
• Do you want to learn the basics in as fast a time as possible?

Then this course is for you!

What You Will Learn:

• You will learn the difference between the Master Marketer and the Average Marketer.
• You will lean the core principles of marketing online.
• You will learn how the buyer journey works.
• You will understand what branding really is.
• You will learn how marketing campaigns work.
• And you will learn the importance of listening to your target audience.
• Topics Covered In The Course:
• The fundamental question?
• Who is our Bob?
• What is Bob trying to buy?
• Selling what Bob is trying to buy.
• Interruption or magnetic marketing?
• Bees and flowers.
• Understanding search engines.
• The AIDA buying process.
• An example of AIDA.
• Building an AIDA funnel.
• A standard online AIDA marketing funnel.
• A copywriting AIDA funnel.
• Tools vs funnels.
• Understanding branding.
• Design cues and tips
• Establishing authority.
• Solving Bob's problems.
• The importance of community.
• Marketing mission statements
• Talking in Bob's language.
• What content does Bob like?
• The golden rule.
• Where does Bob hang out.
• Managing time expectations.
• Content launching.
• Bob's worldview.
• Two modes of thinking.
• Questioning and listening.
• Buyer personas.
• The buyer persona exercise.
• Building sales copy.
• Asking for the sale.
• Creating a sales pitch for Bob.
• Bob as an advocate.
• Join Us On The Other Side!
• We look forward to you joining us and learning how to become a Master Marketer!
• Mark Timberlake

Who this course is for:

• This course is for complete beginners to online marketing.
• This course is for students who want to understand buyer psychology online.
• This course is not for experts.

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